Virtual Gaming And Interactive Sports Hubs At Sydney❜s First rebel RCX Concept Store

By: Tully Rosenberg, 20 October 2020

Forging ahead following a tough year for the retail sector, sportswear retailer rebel are launching a new concept to get people back in store, and it’s game on!

The RCX - rebel Customer Experience - concept store set to open in Parramatta will be Sydney’s first, hot on the heels of Melbourne’s RCX store which was unveiled earlier this year.

RCX will focus on creating an immersive shopping experience with various interactive zones including virtual gaming, basketball hoops you can shoot, a fully-stocked football hub and a soccer smash game. An Innovation Room will showcase the latest, cutting edge technology and products from around the world (including a launch expo of the coveted LeBron James range) and dedicated stylists will be on hand to personalise your new look.

The new 2,500m2 store will stock rebel’s usual offering of activewear and footwear and home gym and sports equipment, plus it will boast some exclusive items including the Nike Air Max 270 and Lebron XVII sneakers, and women’s activewear brands Nimble and L’urv.

RCX Parramatta opens at Westfield Parramatta on on Thursday 22nd October 2020. For more info visit rebel Sport.

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