Toys In Toys: The Cutest New Range of Mystery Mini Collectibles

By: Tully Rosenberg, 20 October 2020

The crafty wizards at award-winning toymaker Zuru have created another range of cool, collectible surprise toys that kids will love! How did they do it? They fired up the shrink machine and added some of the most popular kids toy brands around!

The miniature craze never goes out of style - everything looks adorable when it's tiny - and the unboxing phenomenon is as exciting as ever! Throw in some superstar favourites like SpongeBob SquarePants, Dora the Explorer and Rubik’s Cubes, and a fun new creative concept is born - in an itty-bitty size.

5 Surprise Toy Brands

New to the 5 Surprise range of toys that each contain 5 layers of mystery novelties inside, the 5 Surprise Toy Mini Brands collection of capsules feature realistic miniature replicas of some iconic toy box classics. Unwrap the 5 Surprise and peel back the segments to discover the mini mystery toys waiting inside.

Each tiny clone is designed to be true to it’s full-sized counterpart, right down to the packaging. Look out for characters like Leonardo from Teenage Mutant Ninja Turtles, Backpack from Dora the Explorer and Angelica from Rugrats, and products including include Rubiks Cubes, Crayola Crayons, WowWee Fingerlings, JoJo Siwa bows, Nickelodeon Slime and Wham-O Frisbees. A selection of ZURU’s own top toys have also been downsized including Rainbocorns, X-Shot and Bunch O Balloons! 

5 Surprise

There are over 60 miniature toys and accessories to collect including rare glow in the dark and shimmery minis and super rare gold minis.With four miniature shopping accessories including bags, wheelie baskets, carts and shelves to collect, you can create a mini toy store beyond your wildest imagination!

“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” said Global Brand Director of ZURU, Aneisha Vieira, “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.”

5 Surprise

An ideal stocking stuffer for collectors of all ages, ZURU's 5 Surprise Toy Mini Brands will be available for $12.99. A Toy Mini Brands collector’s case will also be available featuring four exclusive minis for $14.99.

They are set to arrive in Australia this October and will be sold in major retailers Big W, Target and Kmart.

For more info, visit Zuru.

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