Jobs at ellaslist
Join ellaslist, the leading online platform connecting families with amazing things to know and do in their city. With publications across Sydney, Melbourne, and Brisbane, we’ve been empowering parents to discover new experiences and make the most of their family time for over 13 years. Whether you're looking for a great day out, the best attractions and shows, family-friendly holiday inspiration or an inspiring cultural experience, ellaslist has got you covered.
ellaslist is passionate about creating a work environment and culture that fully supports your career while raising kids. Our team is creative and can-do people who thrive in a fast-paced, highly collaborative and fully supportive family-friendly environment. We truly value work-life balance and understand the importance of being there for your family when they need you most.
Date: February 2025
Job Title: Freelance Social Media Specialist / Content Creator
Location: Remote (Sydney-based team)
Engagement Type: Freelancer / Contractor
About Us:
We’re a vibrant kids and family website dedicated to helping parents discover the best activities, events, and experiences for their little ones. Our audience consists of mums aged 25-40 with younger kids, and we’re passionate about creating content that’s engaging, visually stunning, and fun.
We’re on the hunt for a creative and experienced Freelance Social Media Manager / Content Creator to help us refine and amplify our brand voice and grow our presence across Facebook, Instagram, TikTok, Pinterest, and YouTube. This role offers flexible hours across the week, allowing you to work around kids and family and your clients while collaborating with a Sydney-based team.
As a contractor, you’ll have the freedom to manage your workload while delivering on these key responsibilities, you’ll need to dedicate approx 3 days per week to this work with increased availability around key and peak seasons:
What You’ll Be Doing:
- Content Strategy & Planning:
- Develop and manage a forward-thinking content calendar across all social media platforms.
- Data Driven approach. Review high-performing and seasonal website content and strategise its promotion on social channels.
- Research social trends, competitors, and audience behavior to keep our approach fresh and relevant.
- Creative Content Creation:
- Produce visually engaging posts, reels, stories, and videos tailored to each platform.
- Create both native and paid social ads that align with our brand and drive results.
- Infuse a youthful, modern energy into our brand voice and visual identity.
- Growth & Engagement:
- Implement strategies to grow our audience and foster an engaged community.
- Create and execute strategic partnership collaborations.
- Experiment with new formats, features, and platforms to expand reach.
- Collaboration & Optimization:
- Work with our SEO team to identify high-priority content updates and align social strategies.
- Analyse social media performance metrics and refine strategies to improve results.
- Stay informed on social media algorithm changes and best practices.
- Community management.
What We’re Looking For:
- Proven experience managing social media and creating content, ideally for a family, lifestyle, or parenting brand.
- A visually-driven creator with a strong design sense and an eye for trends.
- Outstanding copywriting skills, with a relatable, fun tone that connects with mums and families.
- Expertise in crafting both organic and paid social campaigns.
- A good understanding of SEO and how it integrates with content strategies.
- Self-motivated and organized, with the ability to manage multiple tasks independently.
- A passion for family life, parenting, and creating meaningful, shareable content.
- Proficiency with social media and SEO tools such as AHREFs, Meta Business Suite, Sprout Social, Hootsuite, Buffer, Later, Canva, and Google Analytics.
Why Work With Us:
- Flexible hours to suit your schedule, working aprox 3 days per week from home with seasonal peaks.
- Collaborate with a supportive, Sydney-based team.
- Creative freedom to help shape the voice and visuals of a growing brand.
- Opportunities to bring fresh ideas to life and experiment with new approaches.
- Plenty of Perks & PR invites for kids and families.
How to Apply:
If this sounds like the perfect fit, we’d love to hear from you! Please send your CV, a short cover letter, and links to your portfolio or examples of your work to [email protected] with Social Media in the title